It's been awhile since I wrote a blog. But lately I've found out that many artist just don't know a lot about what they are truly paying for when it comes to this music life. Lets take a most common examples. In this blog I'll focus on Videos. So you want a dope ass video, you want the best quality and dopest editing you can get right? Let's say you have an amazing song and you know it's a great song and you need a video for it asap. Next you hit up that dope guy with the camera you've met who has showed you some pretty great work. You all get together, find a location, shoot some scenes and it was a great day in the music world. At the end of the shoot he tells you give him a week or so and he will get this amazing video back to you. So a week pasts and he's sending you previews of the video, you're sharing them on social media until finally the video drops and you can finally promote it. But then you quickly realize this video is similar to a lot of other videos the guy has done. He's probably shot a lot of other videos at that same location he shot yours. And maybe the editing of the video is quite similar to others as well. Does this sound familiar? If so, I can tell you why. This is a very common thing in the music world but let me tell you the reason why this happens so often is because you don't really know the difference between a Videographer, Director and Video Editor. So let's talk about it.
First and foremost when you think about shooting a video few artist think about the full picture from beginning to end, few artist have a story line in mind when they want to shoot a video. Many artist also don't think about how I video will be edited and executed when it's done. This isn't a bad thing. It's actually a good thing. As an artist you need a team. A team that can't help you branch out on creative ideas for your content especially for your videos. So let's dig deeper into what actually goes into getting a Music Video produced.
Videographer- A videographer is someone who is responsible for capturing footage. This could be footage for a music video, wedding, live footage or even for people involved in sports.
Videographers may also know about editing but the role of an editor is a completely different task and so is a director but let's expand even more.
Video Director- Video directors are the creative force behind the making of a movie, commercial or other video production. They work with a staff of producers, writers, editors, lighting technicians, sound engineers, and production assistants to produce videos for all sorts of different purposes. Video directors are in charge of the content that goes on camera and must be familiar with the technical aspects of making videos. These workers make decisions on the budget, length of a shoot, script changes, lighting, and any other issues regarding the making of a video. (Study.com)
Having a video director takes away the issue of every video looking and feeling the same. When you work with a director you can put your ideas together to bring your vision for your song to life. Many times a director will listen to the track for the video before the meet up and some even write out a full script. Your music video should be just as creative as your song and match along with telling a story.
Video Editor- A video editor is the person who makes production and/or post-production changes to a film.The video editor works closely with the director to achieve the best final film outcome, with the goal of telling the story in the most effective and compelling way. Work heavily involves cutting and rearranging scenes. (90seconds.com)
The Video Editor is the person who is going to bring all the ideas on the screen and really catch the eye of the audience. They pick specific scenes and angles to tell the story through out your video, they create the transitions and pick the perfect graphics and texts for the video.
As an artist it's very important to understand that anything that you do or want to have done has multiple levels and it's good to understand who you need to speak with in order to get the best bang for your buck. You can even hire separate Videographers, Directors and Editors on your own. You just want to make sure that you're choosing the highest quality in your price range. Always make sure that your Music Videos stands out and match your song. Maybe go back and study your favorite videos and find out the team who produced the video to get an understanding of how videos are produced and ideas you can use for yourself to create the best content.
I hope this Blog gave insight on Music Videos and Content Creation. I will be touching on this subject of making sure you know what you're paying for in several blogs. Stay Tuned for the next topic!