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CYMPHANI SPEAKS ON: INVESTING IN MUSIC MARKETING - THE WHAT'S AND WHAT NOTS

I'm a Producer, of course, I'm obsessed with getting my music heard by the masses (LOL)


I've been producing for a while now and one thing that was evident early on in my career is Marketing is a key factor. My journey in Marketing started with Facebook and Soundclick I spent my time making posts, sharing my beats, and networking on social media. Marketing your music for free online can get you very far but after some time I wanted to reach more people. Wanting to reach more people requires Money. I wasn't a stranger to spending money on my career but what I learned quickly is everyone that you spend money with isn't created equal. Now. what does that mean? Basically, I've been scammed, my time has been wasted and I've been misinformed many times trying to work with people until I had an understanding of myself as a Producer and what I wanted out of the Marketing investment. There's a story that I'll be sharing in my next blog about Me and Fayro getting scammed shortly after we began working together. But, my point is there is no getting around spending money to promote yourself but when you know what it is you need, understand what's being offered, and can be confident in if you need to spend money or not on what's being sold to you you will save a lot of money on Marketing. This blog is a list of things I invest in marketing my music and a little advice as well.



As an artist, navigating the music industry can be overwhelming, especially when faced with numerous offers and opportunities. It's essential to make informed decisions about where to invest your money. By considering the following questions: Can you handle the task yourself? Is the investment necessary for your music career? Is what they're offering too good to be true? You can ensure that your investments are worthwhile and aligned with your goals. In this blog, we will discuss ten investments that music artists can make to effectively market their music and provide insights into the benefits of traveling to music conferences and festivals for networking purposes.


Effective Marketing Investments

1. Public Relations (PR): Building relationships with PR professionals can help you gain exposure in the music industry through media coverage, interviews, and features.

2. Advertising: Investing in targeted ads can expand your fan base and reach a wider audience.

3. Consultations and Ebooks: Seek guidance from industry professionals through consultations and ebooks to gain insights and stay up to date with the latest trends.

4. Music Videos: High-quality music videos capture attention and promote your music effectively in today's visual age.

5. Professional Photography: Investing in professional photos enhances your image as an artist and provides visually appealing content for promotional materials.

6. Website Development: A well-designed website serves as the central hub for your online presence and provides information about your music and upcoming shows.

7. Social Media Management: Hiring social media managers or digital marketing agencies can help you develop a consistent online presence and engage with your audience effectively.

8. Music Streaming Promotion: Promoting your music on streaming platforms can help you gain new listeners and increase your visibility.

9. Merchandise: Creating and selling merchandise can generate additional income and increase your brand visibility.

10. Live Performance Enhancements: Investing in stage props, lighting equipment, and professional sound engineering can elevate your live performances.


Traveling and Music Conferences/Festivals for Networking

1. Networking Opportunities: Music conferences and festivals bring together industry professionals, providing valuable opportunities to network and build connections.

2. Industry Insights and Education: Attending conferences and festivals allows you to gain insights into industry trends, strategies, and changes through panel discussions and workshops.

3. Showcase Opportunities: Many events offer showcase opportunities, allowing emerging artists to perform in front of industry professionals and gain exposure.

4. Exposure to New Music: Conferences and festivals expose you to diverse music styles and performances, inspiring your own creativity and broadening your musical horizons.

5. Market Research: Observing industry trends and consumer behavior at conferences and festivals helps you make informed decisions about your music career and marketing efforts.

6. International Networking: Traveling to events allows you to meet industry professionals and artists from different countries, opening doors to collaborations and exposure in new markets.

7. Inspiration and Motivation: Being surrounded by passionate artists and professionals at conferences and festivals can be highly motivating and inspire artistic growth.


Every artist's journey is unique, and not all investments may be suitable for your specific goals and circumstances. Take the time to evaluate your needs, research potential investments, and seek advice from trusted professionals in the industry. By making smart investments in your music career, you can effectively market your music, expand your fan base, and create long-term success. Stay focused, stay true to your artistry, and keep pushing forward.


Remember, success in the music industry requires a combination of talent, hard work, and strategic investments. By making informed decisions, you can navigate the industry with confidence and maximize your chances of achieving your goals as a music artist.


You can also listen to Cymphani Speaks Podcast







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